The Internet is quickly gaining a greater foothold in the Philippine
economy. E-commerce sites are aggressive in bringing products and
services closer to consumers with tap of a finger.
Filipinos are finding
the delight and convenience of getting everything online—from booking
airline tickets and hotel rooms to buying shoes, clothes, and gadgets.
It has also become the home for online real estate portals for property
listings, real estate tips, and updates.
100+ Million population of the Philippines, 40.7% of these are
internet users. We can expect this number to grow further, which
presents a huge opportunity for marketers involved in real estate.This
is good news for licensed real estate broker, a property developer, an
individual seller, or even a home buyer with the importance of using
online real estate listing platforms cannot be overemphasized.
Benefits For Brokers, Developers, and Sellers
The cost of online platforms cost is only a fraction of advertising
spend on mainstream and traditional media. In fact, a full-page,
full-color advertisement in a major newspaper is up to Php400,000.
Online platforms however are very targeted marketing with digital
footprints that allows you to measure it’s success.
With majority of home buyers are also online users who start their
home search online, there is a better chance for brokers, sellers, and
developers to get discovered online.
Benefits For Home buyers
Before Internet was developed, finding a home for sale meant to drive
around and look for “for-sale” signs, or engage a real estate broker
and let him or her do the looking for you. This is inefficient—it, and
also runs the risk of missing an offer that is both interesting and
available.
With online real estate portals, buyers can easily check property
listings available before deciding to get in touch with a broker. This
narrows and cuts down the search to only the properties that meets
requirements and standards. This saves a lot of time for both the buyer
and the broker.
Benefits For Both
Real estate websites are not limiting and limited. This allows
brokers, sellers, and developers to be as creative and comprehensive
with property listings as possible. They can upload unlimited number of
photos, write detailed descriptions, and upload visual post with videos
or 360 photography tours. This makes the content more engaging, and
better user experience for home buyers. The home buyer can get as much
information about a property as possible, and can easily make their
decision before they inquire. This saves a lot of time for both home
buyers and home sellers.
Real estate platforms have become a centralized marketplace for
everything real estate. Online real estate portals has become a virtual
space for sellers to advertise, buyers to house-hunting easily and
efficiently, and agents, brokers, and developers to communicate to their
clients accordingly.
A quick chat with the experts could help you tremendously.
Look for real estate professionals who are truly knowledgeable about
the industry as well as personal finance.
Filipino Homes have agents from all over the Philippines ready to assist you in your home-buying adventure. Find an agent near you today.
Resource: filipinohomes.com
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